TAFE NSW embarked on a transformative journey to redesign its Aboriginal Visual Identity after the original artwork failed to resonate with Aboriginal and Torres Strait Islander communities. Partnering with Indigenous consultancy Campfire x, TAFE NSW facilitated statewide yarning circles with over 300 Aboriginal staff, community members, and stakeholders to ensure the new identity reflected lived experiences and cultural narratives.
Key themes emerged: creating safe places for learning, fostering supportive communities, and empowering individuals through culturally grounded education. These insights shaped the brief for Gumbaynggirr, Bundjalung, and Gamilaroi artist Amy Allerton, who designed ‘Our Ways of Learning’—a visual identity that authentically represents TAFE NSW’s commitment to cultural integrity. The artwork illustrates an endless journey of learning, incorporating motifs of belonging, strength, and connection.
Now adopted organisation-wide, the identity has significantly strengthened cultural safety and belonging, with measurable impact:
The initiative has been celebrated across major events, including the 2024 Koori Knockout, and recognised with the AdNews Champions of Change Award for setting a benchmark in inclusive, community-led design.
Through respectful engagement, cultural authenticity, and collaborative storytelling, TAFE NSW has created a visual identity that is not only visually striking but deeply meaningful—an enduring symbol of its partnership with Aboriginal and Torres Strait Islander communities and its commitment to reconciliation through education.