Matt McInnes
Matt is the Director, Brand Experiences at TAFE NSW. Over the past 7 years he has helped support millions of students learn skills and gain the confidence to use them. With responsibilities for creative services, major events, campaigns, social media and a range of partner marketing opportunities like WorldSkills, Matt and his team have transformed consideration for TAFE NSW by 20%+ and moved every brand metric into growth. Matt’s career includes several years at Tourism Australia as well as time at Mars, AMEX, Rebel, Virgin Australia and on Qantas, Nike and Gatorade advertising accounts over the past 25 years.
Abstracts this author is presenting:
